5 Things You Should Know Before Pursuing An Art Licensing Deal

5 Things You Should Know Before Pursuing An Art Licensing Deal

5 Things You Should Know Before Pursuing An Art Licensing Deal

I love to illustrate kids’ books and characters for animation. But did you know I also license my art for a variety of products?

I’m especially obsessed with designing greeting cards and wrapping paper—and despite my husband’s complaints, I’ve collected a closet full of wrapping paper.

I’ve had the opportunity to work with companies like Mud Puppy, Hallmark, Merry Makers, Books to Bed and much more.

So you want to license your art? I get it. It’s a dream many artists have, and it can be a tricky process to navigate. Here are five things you should know before pursuing an art licensing deal.

1. Create a collection of work

I would recommend creating a collection of work to show manufacturers. Manufacturers are more likely to license your art if you show a collection of work rather than a single piece of art.

No matter what kind of collection you’re putting together—be it a series of prints or a set of greeting cards—make sure that the pieces compliment one another and fit together into an aesthetic whole.

For example, my first licensing deal was with a major greeting card manufacturer who loved my collection of birthday cards. They not only wanted one design, but they bought almost the whole collection!

2. Licensing is not the same as selling your work

When you license your work, you’re basically giving someone permission to use it commercially—they can use it on their products or in their ads as long as they pay you a fee for doing so. Selling your work, on the other hand, means that you’re giving up control over how it’s used and where it goes (and letting go of any profits from its sales).

3. Royalties are complicated—and often don’t happen at all!

Licensing deals usually involve a royalty payment for every product sold featuring your artwork, but there are lots of other factors that affect how much money you’ll actually see from a deal.

You can licence your art based on either a flat fee payment or on a royalty basis.

Flat Fee

With a flat fee license you receive money up front and won’t have to worry about how well the design sells to get further income from it. This payment method also tends to pay a higher flat fee than an advance you would get if you were to do a royalty basis payment. But you will not receive a royalty on any products sold with your design on it.

Royalty Basis

When working on a royalty basis you will be paid an advance upfront on top of receiving royalties with every product sold. In some instances you may not even receive an advance. If this happens, you will receive the royalty income sooner.

4. Licensing deals are often long-term commitments

When you’re looking to license your products or services, it’s important to make sure that you’re partnering with the right company. You might be asked to sign a contract that lasts for multiple years, so be sure that this is something you want to do before agreeing to a deal!

If you’re not sure whether or not a licensing deal is right for your brand, you can always ask a lawyer or an accountant for help.

5. You don’t need a gallery to sell your art

You don’t need a manufacturer to make money from selling your art—in fact, you don’t even need to sell it directly from your website! You can get paid by selling your work through companies like Redbubble or Zazzle, which will print and market it on t-shirts, phone cases, mugs… whatever you’d like!

I have my own Redbubble store where you can find a ton of my art used on a variety products. Like my most popular illustration “Dande’lion”!

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The way that I drink green tea is also important to me. It’s not just about drinking it—it’s about how you drink it! It all make a difference in how much enjoyment you will get out of your experience.The first thing I do is stick my nose in my cup and breath in the delicious earthy smell. The steam is so comforting on my face and it makes me that much more excited for the first sip.

Ah that first sip. A fresh, crisp taste with just the right amount of bitterness to keep it interesting. It’s like taking a bite out of springtime itself! I like to drink my tea slowly so that I can savour every last drop, which means that sometimes my tea gets cold before I’m done with it.

Something happens to me while drinking tea… something that makes me very happy. It’s like magic! When I drink from my favourite cup, something inside me changes: my mood elevates, my energy increases, and suddenly… there are no more problems in the world!

It has become a part of my everyday routine and one of my most favourite things in life – second only to my family and friends of course!

3. The third thing I do is read. And I’m usually reading while drinking my delicious tea. In the morning I usually read non-fiction books because I love to learn. At the moment I am obsessed with neuroscience and understanding how the brain works. It’s been interesting for me to learn about how different parts of our brains influence our personalities and behaviours, and it makes me have more compassion and self love for myself and the things I’ve been t through. It’s been very insightful in understanding why I am the way I am.

Here are some books I’ve loved on the subject.

If you’re curious about what else I’ve got in there, click here.

So, you want to license your artwork. You’ve been thinking about it for a while, but now you’re finally ready to take the plunge.

But… you’re afraid. You’re afraid of the unknown. You’re afraid of rejection and failure. You’re afraid your products won’t sell. And you know what? Those fears are totally understandable—I mean, who wants to be rejected? But here’s the thing: if you don’t put yourself out there and try, there’s no way for you to succeed either way!

Put aside your fears and go for it!

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My Morning Routine

My Morning Routine

6 Tips For A Perfect Morning Routine To Start The Day Right

I’ve always been an early riser – even as a teenager. I wake up every morning with excitement coursing through my veins like a shot of matcha tea! That first sip of green tea is like a hug for my insides and it starts the day off right. An early morning routine has long been the most important part of my self-care practice and even more so since becoming a mom. As someone who deals with anxiety, it makes a noticeable difference in my mental health and I can always feel a difference in my mood when I skip it. It makes me a better mom, wife and an overall better human.

I’ve been getting up before the sunrise for years now, and while that’s not always easy—especially when you’re dealing with some serious sleep deprivation—I’ve found that it’s worth it. Here’s why:

1.) The earlier you get up, the more time you have to yourself. And that is life changing when you have kids. It gives me time alone to work on myself without distraction or interruption. Whether that means reading a book or practicing yoga or meditating, being alone with your thoughts helps ground yourself in your own mind and body.

2. It gives me much needed quiet time. As an introvert, I crave – no I NEED alone time. I’m also prone to sensory overload. Too much noise stresses me out. Quiet time allows me to enjoy some peace and serenity before all the crazy begins! It also gives me energy to face whatever the day brings.

3. It keeps me organized and more productive. The early morning is when I plan out my work day in detail, from the moment I wake up until 3pm. I’m a sucker for a good planner. There’s nothing better than flipping through the pages of my massive, leather-bound tome and seeing in black and white all the things I have to do that day. It’s like my brain is calm, and instead of jumping from one task to another or just staring at my computer screen in a daze, I can actually get something done! My planner also serves as a reminder when I’m feeling overwhelmed: “Don’t worry! You can do this!”

4. It creates time to work on my passion projects. As an artist, moving through my day without carving out time to work on projects that mean a lot to me but that I don’t have time for in my regular work day is really difficult. So this is usually when I will be writing or creating ideas for animation—things that are important to me but don’t make money directly (yet).

5. I sleep better at night. By waking up at the same time every morning, I find that I get sleepier earlier and have a better quality of sleep.

So let’s talk about some of the things I do for my morning routine that you might want to add to yours. Everyone’s ideal morning routine will be different, so the things on my list may not appeal to you, and that’s okay! Experiment with what works for you and remember that the key is consistency.

1. The first thing I do when I get out of bed is settling in my cozy office nook to meditate. I’ve been meditating for years. It’s one of the best things I’ve ever done for myself, and it’s saved me in more ways than I can count.

But Let’s be real: it’s not always easy. It took me YEARS to find a meditation routine that worked for me, and even now it’s still an evolving process. But, I got very serious with it during covid. I was going through the worst episode of insomnia in my life. I’ve struggled with sleep since my 20’s, but during covid was the worst it’s ever been. On top of covid, my mom was diagnosed with cancer and we were moving to a different city. So my stress level was the highest it has ever been. I had insomnia for 8 months. Some nights I wouldn’t even fall asleep. It was honestly the worst period of my life. But meditation and mindfulness saved me.

I started out doing short meditations at first—just five minutes a day. But eventually I got up to 12 minutes every morning. Twelve minutes seems to be my sweet spot: it’s what works best for me!

Meditation has not only become the most important part of my morning routine, but my life. And I can’t imagine life without it.

2. The next thing I do (and my most favouritest part) is get a delicious, comforting cup of green tea. I am a green tea addict. I love everything about it, the colour (reminds of me of plants), the smell (so earthy), and of course the taste. And to make it even more special, I drink from my favourite cup – which is always changing!

I have a collection of beautiful cups that I choose from. And the cup I choose changes with my mood. Lately my go to cup is this adorable knit mug. For anyone that knows me, I am addicted to knitting. Every time I use it, it feels like such a treat!

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The way that I drink green tea is also important to me. It’s not just about drinking it—it’s about how you drink it! It all make a difference in how much enjoyment you will get out of your experience.The first thing I do is stick my nose in my cup and breath in the delicious earthy smell. The steam is so comforting on my face and it makes me that much more excited for the first sip.

Ah that first sip. A fresh, crisp taste with just the right amount of bitterness to keep it interesting. It’s like taking a bite out of springtime itself! I like to drink my tea slowly so that I can savour every last drop, which means that sometimes my tea gets cold before I’m done with it.

Something happens to me while drinking tea… something that makes me very happy. It’s like magic! When I drink from my favourite cup, something inside me changes: my mood elevates, my energy increases, and suddenly… there are no more problems in the world!

It has become a part of my everyday routine and one of my most favourite things in life – second only to my family and friends of course!

3. The third thing I do is read. And I’m usually reading while drinking my delicious tea. In the morning I usually read non-fiction books because I love to learn. At the moment I am obsessed with neuroscience and understanding how the brain works. It’s been interesting for me to learn about how different parts of our brains influence our personalities and behaviours, and it makes me have more compassion and self love for myself and the things I’ve been t through. It’s been very insightful in understanding why I am the way I am.

Here are some books I’ve loved on the subject.

4. Next, I write in my gratitude journal. Every morning, no matter what mood I’m in, I will write three things I am grateful for. And that sometimes is all I need to snap me out of the grumpy grumps.

Sometimes, we get so wrapped up in what’s happening in our own lives that we forget to stop and take a moment to appreciate what we have. And when you start doing that—when you really stop and think about your blessings—you’ll start feeling like a different person.

That’s why I write in my gratitude journal every morning: so that when I look back on my day later on, I can remember all of the good things that happened instead of focusing on what hasn’t gone right yet.

Here are some tips for how YOU can make time for gratitude even if you’re feeling like the world is falling apart around you:

1) Start small—even if it’s only writing down one thing at first, eventually this habit will become second nature and you’ll be able to write more than five things without even thinking about it!

2) Keep a jar nearby where you can toss in post-it notes with words/thoughts/feelings from throughout the day that remind you of what makes life worth living (and use them as reminders when things get tough)

Here are some things I’m grateful for today:

1. A delicious dinner that we cooked as a family
2. Nightly family rock out session. We have formed our own three person band. My husband plays the guitar, my son plays either the guitar or drums and I…a cheering groupie. #bandlife
3. Discovering a new sprout in my plants! (The amount of joy this brings me is pretty nerdy)

5. Now it’s time to flesh out the day ahead of me. This is when I schedule my work day in my behemoth of a planner. First, I write down my main goal for the day, which usually involves writing one or two articles on topics that are important to me and relevant to my target audience. Then I write down any other priorities for the day—these are things that need to get done but aren’t quite as pressing as the main goal.

Next, I write down some personal tasks that need to be done: clean bathroom, grocery shop etc. These are things that may not be related directly to my work but are still important enough that they deserve space on my calendar! Finally, I plan out how long each task will take and what hour I will be doing it.

Now when I look at my calendar in the morning, I know exactly what will happen during each hour of my day. That way if something comes up unexpectedly (like a meeting), I can easily move around pieces on my calendar without having to take time away from other important tasks

6. And finally, my most favourite part of my morning routine – working on a passion project.

I spend a lot of time working on passion projects in the morning, and I think it’s why I’m so productive all day long.

When I wake up, my mind is already clear, and I feel energized to work on my OWN stuff. It’s just me and my computer—no pressure from anyone else, no stress about what anyone else wants from me—just me making something happen that matters to ME. This helps me get into that magical flow state where time flies by and everything is easy. And since I’ve found this state of flow so early in the day, it carries over into the rest of my day as well!

Are you ready to start a new magical morning routine?

Tomorrow morning is your opportunity!

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Turning Your Heart Into Art

Turning Your Heart Into Art

Turning your heart into art

I’ve always been a dreamer.

I dreamed of being an astronaut and traveling to space, I dreamed of being a knight and fighting dragons, and I dreamed of creating my own animated short.

In 2022, I made that last dream come true. In the Fall of 2022 I participated in the X in a Box Story Xperiential 9 week course. During the course, Pixar’s story artists guided us through creating a story reel using Pixar’s story structure. This story reel is what came out of this course – It’s called Sprout and it was a labour of love! The story is inspired by my childhood and how out of place I always felt.

Creating this short was so cathartic. It brought up a lot of feelings of how lonely it felt growing up as a person of colour in a very tiny town in Canada. Not only did I feel out of place at school, but at home too. My parents didn’t really know the real me. I hid a lot of myself from them – because I knew I wouldn’t be accepted.

At school, I tried to blend in and not bring any attention to myself. I was ashamed of how different I looked and most people didn’t know anything about my home life – not even my closest friends.

As an adult, I’ve come to embrace almost all the things that make me different…still working on loving myself. I’m trying to listen to the advice I give to my son – weird is a side effect of awesome!

I hope you will enjoy this story reel as much as I enjoyed creating it. It’s my heart turned into art. My goal is to fully animate this reel into an animated short.

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Anxiety

Anxiety

The Art of Being Anxious

I have dealt with anxiety for half of my life. I have had days where I can barely function because my whole nervous system is freaking out. Days where my brain focuses on one scary thought and doesn’t let go. Days of sitting in front of the tv like a zombie. Days where all I did was survive the day.

My anxiety has always been something I’ve been ashamed of. It makes me feel weak. It makes me feel broken. It makes me feel less-than. And I know that’s not true, but it’s hard to shake off those feelings when everyone around me seems so calm and collected and in control. It’s hard to even admit to myself that what I’m feeling is real and valid.

But it is real! And it is valid! And it’s okay to let myself feel these things, because they’re normal—and they’re a part of who I am as a person right now. They help me grow and learn more about myself by making me face my fears head-on instead of running away from them.

I’ve come to accept the fact that my anxiety will always be a part of me. I’ve learned that accepting my anxiety doesn’t mean ignoring it or giving up on it—it means welcoming it into my life and learning how to live with it. When I feel anxious, I don’t fight it or try to make it go away; instead, I let myself feel the heavy chest and racing mind. And when I do, I notice how quickly those feelings leave my body once they’re allowed in.

When you’re in an anxious state of mind, it can feel impossible to see past your own thoughts and emotions. But if you can just take a moment to breathe deeply and acknowledge what you’re experiencing right now, you’ll start to realize how much power your own mind has over your body and emotions.

Over the years I found the tools that helps my anxious brain. Mindfulness and writing is what works best for me. I use my anxiety as fuel for my poetry and art – and you know what? Those pieces are ALWAYS my best work.

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The Power of a Good Deed

The Power of a Good Deed

The Power of a Good Deed: How a Little Kindness Can Grow Into Something Big

NEW BOOK ALERT!!!

I can’t wait to share this book with you. It’s called A Good Deed Can Grow, written by the amazing Jennifer Chambliss Bertman – you may know her from the Book Scavenger series – one of my most favourite series ever! So, when my agent told me I was being offered to illustrate a book with Jen (whom I’ve been a fan of for years), let me tell you: I squealed! It was a dream come true! And then, when I read the synopsis and realized that this book was about kindness, one of the main themes in my art? Well… The cherry on top was really just icing on an already amazing cake!
This book has been one of my favourite books to illustrate. Not only is it about a subject that means a lot to me, but it gave me the opportunity to really push myself in the layout and composition of the book. There is a lot of white space in the illustrations – which was intentional. Not only did it allow the illustrations to breath and make space for characters and good deeds to shine on the page – but also helped the story flow through one page to another until finally reaching its conclusion on the last page where there is no white space at all.

A Good Deed Can Grow will be in bookstores February 7th, 2023! But you can pre-order on Amazon.

What good deed will you do today?!

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The Day My Life Changed Forever

The Day My Life Changed Forever

What if YOU were the Magic

Let me tell you a story.

It’s the story of how this book project came to me, and it’s one I think about often. It’s a story that inspires me to never give up on myself or my dreams, and an example of how if you believe you’re made of magic, you will create magic.

So here we go!

The year was 2014. I was a stressed out and struggling mom of a 1.5 year old. In between nap times I would be studying to become a holistic nutritionist. I had decided to put my illustration career on hold while I studied. We were living off of one income and still in debt from the business I ran before I got pregnant. One day I got an email from my current agent – she wanted to represent me. I signed with her while still studying nutrition. Upon signing the contract, my agent sent out a welcome email to all the editors and creative directors on their list to introduce new artists they have signed.

The day Christy (my amazing agent) sent the email was a hard day. I was feeling exhausted and alone and listening out for the glorious sound of my husband’s key in the door. As soon as my husband walked in through the door – I threw our son at him and escaped to the bathroom. The only room in the house where I knew I wouldn’t be disturbed. I hadn’t been in the bath for more than 10 minutes when I screamed like a banshee, ran out of the bathroom waving my phone in the air, dripping wet and leaving puddles all over our apartment. My husband couldn’t understand a word I was saying. I eventually gave up and just let him read the email I had just gotten. The email that changed my life forever.

This life changing email was from Christy. You can read a bit of the email below. This email gives me goosebumps every time I read it.

Within 20 minutes of Christy sending my welcome email out, Harper Collins reached out. They were offering me a two book deal!! With a very sizeable advance. An advance that would change our lives. I was a newbie. Nobody in the publishing world knew my name. But Margaret Anastas from Harper Collins vibed with my art and took a chance on me. When she offered me that two book deal, she didn’t even have a manuscript for me. She wanted to sign me before someone else did. It actually took two years for her to find the perfect manuscript for me to illustrate. And that manuscript was Dear girl.

The Life Changing Deal

The advance from that deal bought us our first home. And it was in our new home that I found out I would be illustrating a book written by the amazing Amy Krouse Rosenthal – who is dearly missed. I knew who she was. I knew she was a big deal. My life had changed two years ago when I signed that contract. And now, it was changing again. All of my little girl dreams were coming true. I’m sobbing as I write this. Every time I tell this story, I turn into a mess of tears. Happy tears.
Nine years later, I am still so very grateful. I am so grateful for my agent. Without her, my art wouldn’t of gotten in from of art directors. I’m so grateful for Margaret. She took a BIG chance signing an unknown illustrator to such a big contract. And I am so grateful for my husband. He allowed me to chase my dreams. Not once did her ever tell me to “get a real job.” He let me take risks. He let me focus on my art. He’s the one that worked a regular 9-5 office job to support us. He let me be me. This book…it rescued us from our debt. It bought us our first house. It gave me the freedom to focus on illustration and it made me a #1 New York Times Bestselling illustrator.

Dear Girl: The Phenomenon That Is Changing the Way We Talk to Girls Around the World

Dear Girl was first released in December 26, 2017. It’s been five years since this powerful little book came out and it still sells thousands of copies a week. The thought that hundreds of thousands, if not millions of little girls around the world have read my book – I can’t put into words the emotions I feel. Dear Girl is so much more than a book. It’s all of my little girl dreams and big girl dreams coming true. It freed me from debt. It stopped us from living pay check to pay check. It catapulted my career. It gifted us our first home. It lead to the second book in the series – Dear Boy, which lead to the third and fourth books in the series; Dear Baby and Dear Teacher. It has led to other merchandise like pyjamas and dolls. It has been tattooed on people’s bodies.

It made me believe in myself again and is my daily reminder that I can create my own magic. Do you believe in magic?

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